FL//DEV
Logo and identity
FL//DEV
Berlin, Germany
September 2010
The identity's core concept is a label that functions as a symbol of quality. The logo-label is a red rectangle highlighting all materials: It is subtle yet clear and powerful. Quality is communicated by made to order folders and a special case
for individual business cards. The subtle haptic elements: exclusive business paper stock, natural card stock, transparent envelope, embossing and die-cut details add to a harmonious family of corporate materials.
