Artfacts
Logo, visual identity, print campaign
Collaboration with Clio Chaffardon and Camille Mermet
Artfacts
London, UK
January 2010 - Present
Artfacts logo and visual identity
Artfacts is an online guide and database for contemporary art. The logo projects an objective, solid and neutral character. Another requirement was to create a
focus on the "Facts" part of the name in order to clearly differentiate the brand from other players in the sector. The .net suffix also needed to be called out.
Artfacts logo
Print materials
Artist Ranking print ads and postcard series
A worldwide campaign for the Artist Ranking, a unique research tool used to analyse an artist's market value. Blurred-out images of an artwork, symbolising
perceived value; are superimposed with facts and figures on an individual artist, representing art market data gathered from exhibition history and sales.
Rank 21: Thomas Ruff. Aesthetica Magazine, UK, 2010.
Rank 30: Olafur Eliasson. Contemporary Istanbul catalog, Turkey, 2010.
Rank 41: Damian Hirst. CIGE Art Fair catalog, China, 2010.
Rank 8: Cindy Sherman. Hot Art Fair catalog, Switzerland, 2010.
Rank 4: Gerhardt Richter. Art Cologne catalog, Germany, 2010.
Rank 25: Andreas Gursky. Art LA Contemporary catalog, USA, 2011.
A series of Artist Ranking postcards for distribution at art fairs.
Each postcard displays data for an individual artist.